Hannover is a modern urban centre with parks and green areas, important cultural institutions, great shopping facilities and a buoyant economy, illustrated by an unemployment rate of just 4.1%. Companies such as VW Commercial Vehicles, Continental AG, Bahlsen, MTU and TUI are all based in Hannover. Visitors can also discover some of the turbulent history of the Guelph dynasty.

Every year the Deutsche Messe AG team in Hannover stages 50 trade fairs and exhibitions attracting over 25,000 exhibitors and almost two million visitors to the city. Its calendar of events boasts more than eleven international trade fairs for the capital goods sector. Deutsche Messe AG is Germany's best-known trade fair organiser and ranks among the top exhibition organisers in the world.

Hannover Exhibition Centre sets international benchmarks with its technical facilities and exhibition hall architecture. As the world's largest exhibition centre it boasts impressive dimensions, and Hannover's central location means there are a number of ways to get there: it has an airport, an intercity railway station, an Exhibition Centre railway station, direct autobahn connections and an excellent public transport network.