Not far from the medieval heart of this town, innovative companies are setting the latest trends in high-tech sportswear and equipment, led by adidas and PUMA.

Trend-setting sports fashion and accessories
The driving force behind the rise of the global PUMA and adidas brands was the desire of the Dassler brothers to make the perfect sports shoe. Both companies have their headquarters in Herzogenaurach, where they design high-tech sports shoes and create international trends in sportswear. Even their factory outlets set standards –- they are a magnet for sports fans with a taste for shopping.

The town of Herzogenaurach is in the heart of Middle Franconia. Its old quarter has many places of interest, like the fortified towers which used to form part of the town's ramparts, the baroque castle and the magnificent parish church of St. Magdalena. Typical of this charming Franconian town are its well-preserved half-timbered buildings.

The museums in Herzogenaurach have a great sense of tradition. The municipal museum gives a lovingly detailed rendition of the town's 1,000-year history, while the Krippenmuseum displays an enchanting collection of nativity scenes (Krippen) from around the world.