Annual Report GNTB 2008

Download the complete Annual Report 2008 here. (18,5 MB)

Contents:

Preface (PDF)

1. The German National Tourist Board (GNTB) (PDF) 
   
   
2. The Importance of Tourism (PDF)
   2.1 Trends in international tourism
   2.2 Trends in incoming tourist traffic to Germany
   2.3 Travel by Germans within Germany
   2.4 Business travel in Germany
   2.5 Forecast for 2009: growth hiatus predicted
   2.6 Good value for money presents opportunities for tourism in Germany
   
   
3. International Sales and Marketing (PDF)
   3.1 Marketing themes
   3.2 Basic information
   3.3 The internet and extranet
   3.4 Press and PR activities
   3.5 Sales and marketing
   3.6 Awards
   3.7 GNTB conference
   
   
4. Public-private Partnerships (PDF)
   4.1 Generating synergies through cooperation with GNTB members
   4.2 Cooperation agreements
   4.3 Marketing associations
   
   
5. "Quality Monitor" German tourism industry survey (PDF)
   
   
6. Sales and Marketing in the International Source Markets (PDF)
   6.1 Market-specific goals for 2009
   6.2 Sales and marketing activities
   
   
7. Nationwide Domestic Marketing (PDF)
   
   
8. Administration (PDF)
   8.1 Personnel
   8.2 Logistics
   8.3 Information technology
   8.4 Financial management
   

Appendices (PDF)
Addresses of GNTB Regional Management Offices
Members of the German National Tourist Board
Sponsors of the GNTB
Members of the GNTB Board of Directors
Members of the GNTB Advisory Board
Members of the GNTB International Marketing Committee
Members of the GNTB Domestic Marketing Committee
Organisation chart
Imprint